English meaning of the festival
Lord Venkateshwara or Lord Balaji is an incarnation of Lord Vishnu and known to his devotees with many names – Lord of Seven Hills, Venkateshwara, Venkatesh, Balaji, Tirumalesha, Perumalla, Govinda, and Shrinivasa.
How the date is decided annually
Thiru Sundaramoorithi Guru Pooja is generally celebrated on Ekadashi (11th day) in Shukla Paksha or on Purnima (Full Moon) in Shukla Paksha.
Significance of the festival to Hinduism
Prayer to Shri Venkateshwara bestows prosperity upon devotees. Those who overcome their ego and love for worldly things will be taken care of by Lord Venkateshwara. Lord Venkateshwara is considered the existence of truth. Devotees conduct this Pooja to ensure abundance in their lives. The Pooja bestows prosperity, abundance, general happiness, and well-being.
How to observe/practice
Devotees are directed to place an image or picture of Shri Venkateshwara in front. Offer Tulasi leaves, coconut, fruit, and flower. Devotees should read or listen to the Shri Venkateshwara Ashtotaram.